Tmall Global already features 20,000 international brands in over 4,000 categories from 77 countries and regions. This outreach aims to make Tmall more fascinating to small, medium-sized and niche brands from other countries with products that would sate the demands of China’s post-1995 generation.

 

The website details Tmall Global and the solutions it offers to overseas merchants entering the China market. It includes steps on how to open a flagship store on Tmall Global and tap direct import tools, such as Tmall Overseas Fulfillment (TOF), a new initiative launched later last year to provide international merchants a low-cost, low-risk way to take a first step toward selling to China before making a more full-fledged market entry.

 

The portal site also provides tools that streamline the process to join Tmall Global. Businesses who want to open a flagship store can fill out a questionnaire and input basic information about their operation. That information will be pre-screened, and qualifying applicants will be contacted within 72 hours. Apart from offering assistance during the onboarding process, Tmall Global will also advise merchants on how to optimize their operations after they establish a presence on the platform.

 

“Tmall Global’s mission is to connect high-quality international brands across the globe with Chinese consumers. We believe the launch of this English-language website will expedite the process for brands and merchants to introduce their products to Chinese consumers. The website will widen our reach to merchants, especially to those medium and small sized businesses around the world,” said Yi Qian, Deputy General Manager of Tmall Global.

 

Together with English, Tmall Global plans to launch other language versions of its entry portal for merchants, particularly Spanish, Japanese and Korean.

 

Tmall Global has notched impressive growth in the past year and looks to continue the strong momentum. In 2018, the number of new flagship store openings on Tmall Global doubled from the earlier year, and that growth rate is predicted to accelerate further this year.

 

TRONSERVE